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-- work concepts about us contact menu work concepts about us contact here at , bringing life to your brand is our main focus. we are a communication agency able to raise your brand’s profile and product value through strategic platforms, integrated campaigns, digital and social media, and numerous effective communication venues. we have been independently owned and operated in paris for more than 12 years. balmain balmain is one of the leading fashion brands in exposure through online social networks. produced handbag photos for instagram and facebook. the objective of this work is to present these products as if they were seen and experienced first-hand in a store. pictures focus on details : seams, closures, pockets, interiors, fabrics… ……………………………………………………………………………… diffusion : instagram / facebook - world #photos #photography 2018 balmain.com nxb in opening a parisian space in an exceptional place with an eclectic public, nxb wants to target the bulk of consumers, while still remaining affordable. nxb is making the know-how of a french manufacturer and the luxury of its beautiful pearls and diamonds accessible to the everyday man. was contacted to build the brand and its position in the jewellery market. worked on brand propositioning, targeting, art & creative direction, to build the brand through: - storytelling - logo and declination - brand content - digital positioning - packaging ……………………………………………………………………………… diffusion : print, website, social networks - wolrd #branding, #consulting #brandcontent #photography 2018 veuve clicquot for 250 years, veuve clicquot champagne has been enjoying the finest receptions, because they represent a chic and audacious "art de vivre" that the house has been cultivating since its creation. vcp decided to upgrade its internal video content to be more approachable. was selected to produce annual video programmes that present marketing and communication initiatives to group employees. ……………………………………………………………………………… diffusion : internal - world #videos #motiondesign 2015-2016-2017 veuveclicquot.com alain delon for over 30 years, the alain delon brand has been synonymous with french elegance while blending the timeless french style and elegance with the needs and the aspirations of contemporary lifestyle. was selected to build a new brand identity around which to gather brand owners, licensees and local distributors. new positioning was set up to underline parisian / french origins of the brand and products quality. alain delon proposes a wide range of products : shirts, under-wears, shoes, belts, bags, etc., sold throughout south-east asia, china, japan and eastern europe. had to define a well balanced template with which to showcase all of alain delon’s different products on facebook, instagram and print advertising : - logo redesign - photo shooting, production, advertising - digital video content - facebook & instagram set-up ……………………………………………………………………………… diffusion : - facebook, instagram, wechat - world - print, advertising, street, retail - south-east asia, china, japan #brandpositioning #branding #advertising #on/offline #photography #vidéos 2018 delon croco vidéo2 l'aiglon l'aiglon's know-how and tradition makes them an international reference for top-of-the-line men's belts. l'aiglon offers a large collection of belts, from the most classic to the most innovative, made by experienced craftsmen in their french workshops. since 1889, the brand has experienced ups and downs, several owner changes, innovation rupture, and more generally, market evolution. was selected to (re)build the brand, from positioning to brand content definition : - brand book : strategic insight and commercial speech - product segmentation - brand identity : logo & declination - brand content - website development (e-commerce) ……………………………………………………………………………… diffusion : print, digital, retail - world #branding #consulting #brandcontent #website 2018 aiglon.fr archiduchesse archiduchesse is a story of feet, colours and good humour which began in 2009! dreamed up around a single model of socks available in original colours and 100% made in france, archiduchesse quickly defined its image: that of a fun and novel brand. assisted archiduchesse in its digital communication : editorial line, promotion, brand content, video broadcast, community management. ……………………………………………………………………………… diffusion : digital - france #cm #brandcontent #promotion 2016-2017 archiduchesse.com la fabrique cookies la fabrique-cookies are famous for their fresh and flavorful handmade cookies of all different varieties. just five years after the opening of the first parisian boutique, the small company officially became a supplier of the monoprix brand & casino group. assisted lfc in its digital communication : editorial line, promotion, brand content, video broadcast, community management. ……………………………………………………………………………… diffusion : digital - france #cm #brandcontent #promotion 2016-2017 lafabrique-cookies.fr ocean's 8 warner ocean’s 8 is a 2018 american heist comedy film that acts as both a continuation and a spin-off from steven soderbergh's ocean's trilogy. warner bros pictures france selected to produce films and gifs dedicated to ocean’s 8. ……………………………………………………………………………… diffusion : social networks - world #brandcontent #videos 2018 woollip woollip is an innovative frontal travel pillow that allows you to find your ideal sleeping position in plane, bus or train. followed woollip from brand creation, logo and positioning, to kickstarter page definition, brand content and communication plan : press, media buying, influence. our goal? to focus on one unique selling proposal that includes all product specifications within a single environment : airplane. we worked on product pricing and targeting, before writing an authentic brand storytelling that that connects with second class passengers. they were waiting for a smart solution regarding rest, sleep and care, and we gave them woollip. kickstarter launch was a great success, with a $550k+ turnover during the first 6 months (ks + indiegogo). ……………………………………………………………………………… diffusion : digital, events, print, presse - worldwide #consulting #branding #storytelling #vidéos #presse #cm #brandcontent 2016-2017 kickstarter.com indiegogo.com woollip.com untie nots untie nots aims to disrupt retail globally making personalised promotions scalable, relevant and fun. on the one hand, untie nots has encountered a problem regarding the comprehension, readability and memorisation of its brand. on the other hand, there were divergences of writing: texts, url, mark. worked on a new brand identity while targeting their roadblocks : phase 1 / workshop : identification of all opportunities, open discussion with the different teams, listing of all obstacles, constraints and future developments that should be taken into account phase 2 / creation : defining a set of creative proposals : logo, monogram, main brand and declinations (services & products). ……………………………………………………………………………… diffusion : on/off line - world #workshop #consulting #branding #identity 2018 untienots.com prev / next back to work 15 balmain 14 nxb 4 veuve clicquot 17 alain delon 18 l'aiglon 7 archiduchesse 5 la fabrique cookies 4 ocean's 8 warner 7 woollip 5 untie nots @muchiuchi2018 call us. +33 (0)1 42407510 / +33 (0)658485995
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